Category: Africa
Adjusting to the New Normal: How Africa’s Tourism Industry Can Recover from the Pandemic
Africa’s tourism industry was on course for skyrocketing success, becoming the second-largest tourism industry in early 2020. Then, the pandemic happened. According to the African Union, the tourism industry suffered the biggest financial losses in 2020. In fact, Quartz Africa estimated that the African tourism industry has lost over $120…
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Geo-politics vs. Trade and Investment in Nigeria
Nigeria is a country rich in natural resources. It has large deposits of oil, gas, and other minerals. However, these are under threat from corrupt politicians who want to keep the wealth for themselves rather than share it with the people. This article looks at geopolitics vs. trade and investment…
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Africa, the Sleeping Giant: Limitless Potentials for Exponential Growth
Africa, the Sleeping Giant: Limitless Potentials for Exponential Growth On the surface, Africa may appear as a financial desert with no conducive environment for financial and economic growth. The ground reality is entirely contradictory to this. The African continent is on the verge of explosive growth with the demand for…
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Building a Loyal Customer Base in the Nigerian Market: Strategies and Challenges
The Nigerian market is the largest market on the African continent, as businesses based in the country have access to over 200 million potential customers and are among the fastest-growing cities in the world. These facts present the Nigerian market as a cash cow for multinational businesses seeking to branch…
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How Entrepreneurial leadership can help multinational businesses navigate the West African market
According to the Brookings Institute, the African market is renowned for its volatility, near hostile environment, and vast growth potential. The West African market, in particular, has a high population density, favourable weather conditions, renewables, natural resources, and whatnot. Given the resources that this region has, the expectation of the…
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