Category: Business
Adjusting to the New Normal: How Africa’s Tourism Industry Can Recover from the Pandemic
Africa’s tourism industry was on course for skyrocketing success, becoming the second-largest tourism industry in early 2020. Then, the pandemic happened. According to the African Union, the tourism industry suffered the biggest financial losses in 2020. In fact, Quartz Africa estimated that the African tourism industry has lost over $120…
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Africa, the Sleeping Giant: Limitless Potentials for Exponential Growth
Africa, the Sleeping Giant: Limitless Potentials for Exponential Growth On the surface, Africa may appear as a financial desert with no conducive environment for financial and economic growth. The ground reality is entirely contradictory to this. The African continent is on the verge of explosive growth with the demand for…
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Building a Loyal Customer Base in the Nigerian Market: Strategies and Challenges
The Nigerian market is the largest market on the African continent, as businesses based in the country have access to over 200 million potential customers and are among the fastest-growing cities in the world. These facts present the Nigerian market as a cash cow for multinational businesses seeking to branch…
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Waste to Wealth: How Nigeria Can Venture into a Circular Economy
What is Circular Economy and how can it impact Nigerian Economy? The global population and consumption keep increasing while humanity continues to use finite natural resources at a high rate. This problem affects all countries worldwide, compelling us to adopt a circular economy that facilitates the utmost maximization of resources…
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